Buy work, and wear it. Read about it. Write about it. If you are an artist, make better work than you are right now. If you are an artist, strive to go well beyond mediocrity. This should not be an option.
Work with what you have now. Don’t wait until everything is lined up in a certain way. If you are a collector, educate yourself, ask your dealer questions, and listen. Buy work, and try to collect artists in depth. This not only supports their work, but it allows your collection to present larger ideas. Donate to museums while you AND the artists are alive so it can benefit their careers. Give your friends and family gift certificates to your favorite gallery along with a membership to AJF—tell them to use both! They will thank you, I promise. read more
